Prepared: March 21, 2026 Platform: facebook.com/buffaloopencoffeeclub Organization: Buffalo Open Coffee Club (BOCC), operated by BootSector 501(c)(3) Organizer: Zack Glick
Rewrite the About section to be scannable, keyword-rich for local Facebook search, and clearly communicate what BOCC is in the first two lines:
Suggested About text:
Buffalo Open Coffee Club (BOCC) is a free weekly networking event for entrepreneurs, small business owners, founders, freelancers, and students in Buffalo, NY.
Every Tuesday, 7:30-9 AM at Seneca One Tower lobby (1 Seneca St, Buffalo, NY 14203). Free coffee. Free parking before 9 AM. No membership, no fees, no sales pitches.
Format: Open networking, followed by community “Gives and Asks” (20-30 second pitches of what you need and what you can offer), then optional co-working. First-timers are always welcome.
BOCC has been connecting Buffalo’s entrepreneurial community since 2010. We also host BOCC Afternoon Edition meetups at various Buffalo locations for those who cannot make Tuesday mornings.
Organized by Zack Glick under BootSector 501(c)(3).
Website: 716coffee.club Online community: 716.social
Set the primary Call-to-Action button to “Sign Up” linking to the Eventbrite registration page: https://www.eventbrite.com/e/buffalo-open-coffee-club-tickets-1983098086761
Alternative: Use “Learn More” linking to https://716coffee.club if the Eventbrite link rotates with new event IDs.
bocc-mug-logo.png) at minimum 180x180px. This should remain consistent across all platforms for brand recognition.| Cover Photo Text Overlay: If using a photo, add a subtle text overlay: “Free Tuesday Networking | 7:30 AM | Seneca One Tower” – keep text under 20% of the image area. |
Prioritize these tabs in order:
Disable or deprioritize: Shop, Offers, Jobs, Services (unless relevant in the future).
Enable Facebook Recommendations. Actively ask regular attendees to leave recommendations. This is one of the most underused features for community organizations. A page with 20+ genuine recommendations ranks significantly higher in local Facebook search and builds immediate trust with first-time visitors.
Action items:
BOCC’s Facebook content should rotate across five pillars. Each pillar maps to a strategic goal.
Goal: Drive attendance to the weekly event Tone: Warm, welcoming, low-pressure Examples:
Goal: Celebrate members, build emotional connection, create shareable content Tone: Proud, personal, story-driven Examples:
Goal: Promote BOCC Afternoon Edition, grow the second format Tone: Casual, exploratory, fun Examples:
Goal: Position BOCC as the hub of Buffalo’s startup community Tone: Informative, connected, generous Examples:
Goal: Humanize the organization, build affinity Tone: Authentic, casual, sometimes humorous Examples:
1. Short-Form Video / Reels (highest priority) Facebook heavily favors Reels and native video. Even simple phone-shot content outperforms polished graphics.
Ideas:
2. Photos with People (high priority) Community photos are BOCC’s most shareable asset. Every Tuesday should produce at least one good group or candid shot.
Ideas:
3. Carousel Posts / Photo Albums Use albums for recap posts and multi-photo stories.
Ideas:
4. Text-Based Story Posts Simple text posts with a personal, narrative tone can perform well when they tell a real story.
Ideas:
5. Facebook Events (see Section 4)
6. Polls and Questions Use sparingly but strategically to drive engagement.
Ideas:
7. Link Posts (lowest organic reach – use sparingly) Links to 716coffee.club, Eventbrite, or 716.social will get the least organic reach. Reserve link posts for when the link itself is the value (new blog post, registration for a special event). When you do share a link, put the context and value in the post text itself, not just “check this out.”
| Format | Frequency | Day |
|---|---|---|
| Photo post (Tuesday recap or candid) | 1x/week | Tuesday or Wednesday |
| Video/Reel | 1x/week | Any day |
| Text story or community spotlight | 1x/week | Thursday or Friday |
| Event share/reminder | 1x/week | Monday |
| Poll, question, or ecosystem share | 1x every 2 weeks | Varies |
Facebook Events are the single most important feature for BOCC on this platform. Local event discovery is one of the few remaining areas where Facebook has no real competitor.
Create a recurring weekly event for BOCC:
Free weekly networking for Buffalo’s entrepreneurs, founders, small business owners, freelancers, and students.
7:30 AM – Open networking. Grab free coffee or tea, pick up a name tag, and start meeting people. 8:10 AM – Gives and Asks. Share what you need help with or what you can offer. Quick (20-30 sec), optional, and never a sales pitch. 8:30 AM – No hard out. Co-work, keep talking, or head to the office.
No cost. No membership. No registration required (but RSVPs help us plan for coffee).
Parking: Street parking is free before 9 AM. Metro Rail stops at Seneca One.
First time? Just show up. Say it’s your first time during Gives and Asks and the room will welcome you.
Organized by BootSector 501(c)(3) 716coffee.club
Create individual events for each Afternoon Edition date:
| Date | Event Title | Location |
|---|---|---|
| Fri March 27 | BOCC Afternoon Edition at Filled with Love Buffalo Cafe | Filled with Love Buffalo Cafe |
| Wed April 15 | BOCC Afternoon Edition at Fitz Books & Waffles | Fitz Books & Waffles |
| Thu May 14 | BOCC Afternoon Edition at Meet & Eat Charcuterie | Meet & Eat Charcuterie |
For each Afternoon Edition event:
For each weekly BOCC event:
For Afternoon Edition events:
Facebook Events appear in:
Each person who clicks “Interested” broadcasts the event to their network. This is free, organic reach that no other post type can match for a local event.
For a community page of BOCC’s size, consistency matters more than volume. Three to four posts per week is sustainable and avoids audience fatigue.
| Day | Post Type | Notes |
|---|---|---|
| Monday | Tuesday Preview / Event Share | “Tomorrow morning” reminder. Share the recurring event. Include a reason to come this specific week if possible. |
| Tuesday | Live Content (optional) | Quick photo, Story, or Reel from the event itself. Not required every week but valuable when done. |
| Wednesday | Tuesday Recap | Photos from the event, attendee count, highlight from Gives and Asks, or a community spotlight. This is your anchor post each week. |
| Thursday or Friday | Community/Ecosystem/Spotlight | Rotate between attendee features, testimonials, Buffalo ecosystem shares, behind-the-scenes, or Afternoon Edition promotion. |
Use Facebook Stories 2-3 times per week:
Stories have lower reach than feed posts but build familiarity with existing followers and keep the page looking active.
Reasoning:
BOCC already has an online community platform at 716.social. Creating a Facebook Group would:
When to reconsider:
Alternative approach:
Instead of creating a BOCC group, Zack or a BOCC volunteer should actively participate in these existing Buffalo Facebook Groups:
Rules of engagement for existing groups:
Respond to every comment within 4 hours. For a community page, responsiveness signals that real humans are behind it. Even a simple “Thanks for coming!” or “See you next Tuesday!” builds connection.
Ask questions in post captions. End every post with a question or prompt:
Tag attendees in photos (with permission). Tagged photos appear in attendees’ timelines, exposing BOCC to their entire network. This is the highest-leverage organic growth tactic on Facebook.
Before tagging, establish a simple permission system:
React to comments with the page account. Use reactions (not just likes) on comments. The heart reaction feels more personal and community-oriented.
Encourage attendees to:
Amplify UGC by:
Create a dedicated “First Time at BOCC?” post and pin it to the top of the page. Include:
Refresh this pinned post every 2-3 months with updated photos.
Track and celebrate milestones publicly:
| Day | Type | Post |
|---|---|---|
| Mon | Event Share + Text | Share the recurring Tuesday event with caption: “Tomorrow morning, 7:30 AM at Seneca One. Grab a name tag, grab a coffee, and meet the people building things in Buffalo. No agenda, no pitch deck required. Just show up. First-timers: say it’s your first time during Gives and Asks and we’ll make you feel right at home.” |
| Tue | Story / Reel | 15-second Reel: pan across the lobby as people are networking. Caption: “This is what 7:45 AM looks like at Buffalo Open Coffee Club.” Music: something upbeat and warm. |
| Wed | Photo Album + Recap | 4-5 photos from Tuesday. Caption: “Another great Tuesday. 28 entrepreneurs, founders, and builders showed up this morning to connect. Highlights from Gives and Asks: [Name] is looking for a graphic designer. [Name] offered free 15-min consultations for anyone working on their business plan. This is what community looks like. See you next week.” |
| Fri | Community Spotlight | Photo of a regular attendee (with permission). Caption: “Meet [Name]. She started coming to BOCC eight months ago when she was thinking about leaving her corporate job to start her own consulting practice. She’s now three months into running her business full-time and credits BOCC with connecting her to her first two clients. We asked her what keeps her coming back: ‘The people. Everyone genuinely wants to help each other.’ If you’ve been thinking about coming to BOCC, this is your sign.” |
| Day | Type | Post |
|---|---|---|
| Mon | Text Post | “Quick question for the BOCC community: what’s the best piece of business advice you’ve ever received at a Tuesday morning? Drop it in the comments. We’ll share our favorites this week.” |
| Tue | Photo | Single strong candid photo from the event. Caption: “32 people. Zero sales pitches. Just coffee and real conversation. That’s BOCC.” |
| Wed | Video | 30-second video: ask 3 attendees “What brought you to BOCC today?” Edit their answers together. Caption: “Three reasons people come to Buffalo Open Coffee Club.” |
| Thu | Afternoon Edition Promo | Photo of Filled with Love Buffalo Cafe. Caption: “Can’t make Tuesday mornings? We get it. That’s why we started BOCC Afternoon Edition – casual meetups at different spots around Buffalo. Next up: Friday, March 27 at 4 PM at @FilledWithLoveBuffaloCafe. Same community, different vibe. RSVP on 716.social (link in comments).” |
| Day | Type | Post |
|---|---|---|
| Mon | Event Share + Story | Share the Tuesday event. Story: screenshot of the weather forecast with text overlay “Rain or shine, BOCC is on. See you tomorrow.” |
| Wed | Testimonial Reshare | Reshare one of the LinkedIn testimonial screenshots (Yelenna’s “feeling like home” post works perfectly). Caption: “Yelenna said it better than we ever could. BOCC is not just networking – it’s community. It’s feeling like you belong somewhere. If you’ve been on the fence about coming, this is what you’re missing. Every Tuesday, 7:30 AM, Seneca One lobby. Free.” |
| Thu | Ecosystem Share | Share a Buffalo business news article or event. Caption: “Buffalo’s startup scene keeps growing. [Brief context about the news]. If you’re building something in this city, you’re not alone. Come connect with the community at BOCC.” |
| Fri | Behind the Scenes | Photo of the coffee setup or name tag station before anyone arrives. Caption: “7:15 AM. Coffee’s ready. Name tags are out. In 15 minutes this lobby fills up with some of Buffalo’s best people. This is the part nobody sees – the quiet before the energy hits.” |
| Day | Type | Post |
|---|---|---|
| Mon | Poll | “We’re planning BOCC Afternoon Edition locations for summer. Which neighborhood should we hit next? (A) Elmwood Village (B) Hertel Ave (C) Larkinville (D) Canalside area. Vote below!” |
| Tue | Reel | Quick 20-second Reel of the Gives and Asks moment (wide shot, no audio needed, just the energy of the room with people raising hands). Caption: “This is ‘Gives and Asks’ – the part of BOCC where people share what they need and what they can offer. 20 seconds. No sales pitches. Just real people helping real people.” |
| Wed | Photo + Sponsor Shoutout | Group photo from Tuesday. Caption: “BOCC is free because of sponsors who believe in this community. This month, thank you to [Sponsor Name] for keeping the coffee flowing and the conversations going. Want to support Buffalo’s startup community? Learn more at 716coffee.club/sponsorship.” |
| Fri | Afternoon Edition Recap | Photos from the March 27 Afternoon Edition at Filled with Love Buffalo Cafe. Caption: “Friday afternoon BOCC hit different. Great conversations, great coffee, great people at @FilledWithLoveBuffaloCafe. Next Afternoon Edition: April 15 at @FitzBooksAndWaffles. Mark your calendar.” |
BOCC’s LinkedIn presence (linkedin.com/showcase/buffalo-open-coffee) likely reaches a more professional, B2B audience. Use Facebook to complement LinkedIn, not duplicate it.
What to cross-post:
What NOT to cross-post:
Tone translation:
Instagram (@buffaloopencoffeeclub) is visual-first. Use the automatic cross-posting feature for Reels and Stories, but be selective.
Cross-post from Instagram to Facebook:
Do not auto-cross-post:
Best practice: Post natively to Facebook 2-3 times per week. Cross-post Reels and select photo content 1-2 times per week. The Facebook audience should feel like the page has its own personality.
| Platform | Primary Role | Content Strength |
|---|---|---|
| Local community building, event discovery, older demographic reach | Events, photos, community stories, local engagement | |
| Professional credibility, B2B sponsorship, thought leadership | Testimonials, sponsorship, professional milestones, ecosystem positioning | |
| Visual storytelling, younger demographic, discovery | Reels, photo carousels, Stories, venue/vibe content | |
| 716.social | Ongoing community conversation, member interaction | Discussion threads, resource sharing, event RSVPs |
1. Tag and engage with Buffalo institutions
Every time BOCC content mentions or relates to a local organization, tag their Facebook page:
Tagging increases the chance that these pages share or engage with your content, extending reach.
2. Participate in Buffalo community moments
Post content tied to local events and seasons:
3. Cross-promote with Buffalo business organizations
Build reciprocal relationships with:
Share their events and content. When they share yours, it legitimizes BOCC to their audiences.
4. Local Facebook Group participation
As outlined in Section 6, participate (don’t just promote) in:
5. Hyperlocal content
Content that is unmistakably Buffalo performs well with local audiences:
6. “Buffalo Builds” series
Create a recurring content series: “Buffalo Builds” – monthly features on BOCC attendees who are building businesses in Buffalo. This positions BOCC as the storytelling hub of Buffalo’s entrepreneurial scene and gives members shareable content that promotes both them and BOCC.
For a nonprofit community event, even $50-100/month in Facebook Ads can meaningfully extend reach. Start small, measure, and scale what works.
Objective: Event Responses (optimize for “Interested” clicks) Budget: $30-50/month Audience:
Creative: Use the best community photo from a recent Tuesday. Real people outperform graphics. Caption:
Free every Tuesday. 7:30 AM. Seneca One Tower lobby. Buffalo Open Coffee Club is where entrepreneurs, founders, and small business owners connect over free coffee. No sales pitches. No membership fees. Just community. Click “Interested” and we’ll remind you before next Tuesday.
Why this works: “Interested” clicks on events are the cheapest engagement on Facebook Ads. Each click broadcasts the event to the responder’s network and adds them to event notifications.
Objective: Page Likes Budget: $20-30/month Audience: Same as above, but include a Lookalike Audience based on current page followers (if you have 100+ followers)
Creative: Short video (15-30 seconds) showing the energy of a Tuesday morning. End card: “Buffalo Open Coffee Club. Free. Every Tuesday. Follow us for details.”
Objective: Event Responses Budget: $10-15 per event (3-4 times per year) Audience: Narrow to the specific neighborhood of the venue + Buffalo metro Creative: Photo of the venue with event details. Tag the venue.
Objective: Video Views or Engagement Budget: $15-20/month Audience: Retarget people who engaged with the page or event but have not attended Creative: Testimonial video or reshared LinkedIn testimonial screenshot. Caption: “Here’s what happens when you actually show up.”
| Metric | What to Track | Target |
|---|---|---|
| Post Reach | Average reach per post | Increase 10% month-over-month |
| Post Engagement | Likes, comments, shares per post | 5%+ engagement rate |
| Event Responses | “Interested” + “Going” on Tuesday event | 15+ per week |
| Page Views | Weekly page visits | Track trend |
| Metric | What to Track | Target |
|---|---|---|
| Page Followers | Net new followers | +20-30/month |
| Total Reach | Monthly reach across all posts | Increase 15% month-over-month |
| Top Performing Post | Identify what format/topic performed best | Inform next month’s content |
| Recommendations | New Facebook recommendations received | 2-3/month |
| Event Click-Through | Clicks from Facebook events to Eventbrite | Track and increase |
| Video Views | Total views on Reels and native video | Track trend |
| Profile Actions | Website clicks, direction requests, calls | Track trend |
| Metric | What to Track | Target |
|---|---|---|
| Audience Demographics | Age, gender, location of followers | Should mirror attendee demo (25-55, 50/50 M/F, Buffalo area) |
| Content Pillar Performance | Which pillar drives the most engagement | Rebalance content mix accordingly |
| Cross-Platform Attribution | Are Facebook followers also on Instagram/LinkedIn/716.social | Track overlap |
| Ad Performance | Cost per event response, cost per page follow | Optimize spend |
| Attendance Correlation | Does increased Facebook activity correlate to higher Tuesday attendance | The only metric that ultimately matters |
Track these three numbers above all else:
If BOCC can only do three things on Facebook this month, do these:
Everything else in this document can be layered on as capacity allows. Consistency on these three fundamentals will outperform sporadic execution of a complex strategy.
Tomorrow morning. 7:30 AM. Seneca One lobby.
[One specific reason to come this week – a guest, a milestone, a season, or just the coffee].
Free. No registration required. Just show up.
[Link to Eventbrite or Facebook Event]
Another great Tuesday at BOCC. [Number] people showed up to connect, share, and support each other.
[1-2 highlights from Gives and Asks or conversations – keep it vague enough to respect privacy but specific enough to be interesting].
[Photos]
See you next week. Bring a friend.
Meet [Name]. [One sentence about who they are and what they do].
[2-3 sentences about their BOCC story – when they started coming, what they’ve gotten out of it, a specific connection or outcome].
“[Direct quote from the person about BOCC]”
This is what BOCC is about. Real people. Real connections. Every Tuesday at 7:30 AM.
BOCC Afternoon Edition is heading to [Venue] on [Date] at [Time].
Same community, different vibe. [One sentence about the venue – what makes it a good spot].
Can’t make Tuesday mornings? This is your BOCC.
RSVP: [716.social link]
This strategy document should be reviewed and updated quarterly. The content calendar should be refreshed monthly. Metrics should be reviewed weekly (quick check) and monthly (detailed analysis).