BOCC LinkedIn Weekly Checklist

A practical weekly routine for Zack to execute the LinkedIn strategy in ~2 hours/week.

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Monday (15 min)

• Post in the LinkedIn Event discussion thread: “Tomorrow morning, 7:30 AM – what are you working on this week?”
• Review any community member LinkedIn posts from last week that mention BOCC – reshare any you missed
• Decide which pillar the mid-week and Friday posts will cover this week (rotate between Founder Stories, Ecosystem, Community Philosophy, Sponsor Value)

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Tuesday Morning at BOCC (during the event)

• Take 5-10 candid photos (people talking, coffee, name tags, the lobby)
• Jot down 2-3 specific moments from Gives and Asks (a connection made, a standout Give, a first-timer reaction) – these are your post material
• At 8:25 after Gives and Asks, give the verbal post prompt: “If you got value today, consider posting about it on LinkedIn and tag Buffalo Open Coffee Club”
• Note the headcount
• If a first-timer was engaged, plan to send them a LinkedIn connection request later

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Tuesday Afternoon (20 min, post by 12-1 PM)

This is the non-negotiable post. If nothing else happens this week, this one always goes out.

• Write the Tuesday recap post for the BOCC page using the template: headcount + 2 specific moments + “Every Tuesday. 7:30 AM. Free.” + question to end
• Attach 2-3 best photos from the morning
• Drop the Eventbrite link in a first comment (never in the post body)
• Add hashtags: #BOCC #BuffaloStartups #BuffaloNetworking
• Send LinkedIn connection requests to any first-timers with a personal note

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Tuesday Evening (10 min)

• Respond to every comment on the recap post (substantive replies, not “Thanks!”)
• Check if any attendees posted about BOCC on their own – comment genuinely on each one, then reshare from the BOCC page

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Wednesday or Thursday Morning (20 min, post 8-9 AM)

• Post the mid-week content – either from the BOCC page (Founder Spotlight, Ecosystem, Philosophy) or from Zack’s personal profile (Community Builder Diary, Buffalo Entrepreneurship take, or Big Tech Lessons piece)
• If it is a Founder Spotlight week: you need the quote and permission from the person you are featuring – ask them at Tuesday’s event or DM them Monday

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Daily Engagement Habit (10 min/day, Tue-Fri)

• Leave 3-5 substantive comments on posts from: BOCC community members, Buffalo business leaders, potential sponsors
• Respond to any comments on your posts within 60 minutes of them appearing

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Friday (15 min, post 10-11 AM)

• Post the third weekly piece from the BOCC page: Sponsor Spotlight, Afternoon Edition promo, or evergreen content
• If an Afternoon Edition is coming up within 2 weeks, this is the promo slot

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Weekend

Rest. No posting needed.

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Batching Tips

Batch your asks on Tuesdays in person

Tuesday morning is when people are warm and present. That is when you:

• Ask someone if they would be willing to be featured in a Spotlight post
• Get their quote right there, or schedule a 5-min follow-up DM
• Ask for photo permission
• Nudge regulars to post on their own LinkedIn

Batch your writing on Tuesday afternoon

You already have the photos, the headcount, and the moments fresh. Draft all three posts for the week in one sitting (~45 min total):

1. Tuesday recap (publish immediately)
2. Mid-week post (schedule or save as draft)
3. Friday post (schedule or save as draft)

Batch your engagement in one daily block

Do not check LinkedIn all day. Pick one 10-minute window (morning coffee is natural) to do your 3-5 comments and reply to anything on your posts.

Keep a running list of Spotlight candidates

After each Tuesday, add 1-2 names of people who had a good story or moment. When it is Spotlight week, you already know who to ask instead of scrambling.

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Weekly Time Budget

Block	Time	When
Monday prep	15 min	Anytime
Tuesday capture	During the event (no extra time)	7:30-9 AM
Tuesday writing + posting	45 min	After lunch
Tuesday evening replies	10 min	Evening
Mid-week post	20 min	Wed/Thu morning
Friday post	15 min	Friday morning
Daily engagement (x4)	40 min total	10 min/day Tue-Fri
Total	~2 hours/week

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The key insight: Tuesday morning is the content engine. Almost everything you need for the whole week comes from being present and capturing what happens. The rest is just writing it down and posting it on a schedule.