Prepared: March 2026 For: Zack Glick / BOCC Leadership Platform: LinkedIn Company Showcase Page + Zack Glick Personal Profile
LinkedIn is BOCC’s strongest natural platform. The audience – entrepreneurs, founders, small business owners, freelancers – lives on LinkedIn professionally. The event itself is a networking event, which is LinkedIn’s core value proposition made physical. This strategy turns that natural alignment into a system: consistent content that grows attendance, attracts sponsors, and positions BOCC as the entry point to Buffalo’s entrepreneurial ecosystem.
Primary goals, in order:
Key insight: BOCC already has the hardest thing to manufacture on LinkedIn – genuine social proof. Six community members have already posted organic testimonials. The strategy is to amplify what is already happening naturally, not invent something new.
Keep as-is: Buffalo Open Coffee (short, searchable, recognizable).
Free Tuesday morning networking for Buffalo's entrepreneurs. 7:30-9 AM at Seneca One. No sales pitches, just real connections.
Buffalo Open Coffee Club (BOCC) is the free weekly networking event that Buffalo's
entrepreneurial community actually shows up to.
Every Tuesday, 7:30-9 AM, 30+ founders, small business owners, freelancers, and students
gather in the Seneca One Tower lobby for coffee, conversation, and our signature
"Gives and Asks" -- a rapid-fire round where attendees share what they need and what
they can offer. No memberships. No sales pitches. No gatekeeping.
Started in 2010 at Spot on Chippewa with 10 people. Grew to 150/week pre-pandemic.
Currently rebuilding under organizer Zack Glick and the BootSector 501(c)(3) nonprofit.
WHO SHOWS UP:
-- Solo founders figuring it out for the first time
-- Established business owners looking for vendors, partners, and talent
-- Freelancers and consultants building their client base
-- Students from UB, Buffalo State, and Canisius exploring entrepreneurship
-- Approximate 50:50 men and women
WHAT MAKES IT DIFFERENT:
-- It's actually free. Coffee included.
-- No hard sell. "Gives before asks" is a real rule, not a suggestion.
-- 15 years of history. This is not a pop-up networking trend.
-- Sponsor-funded through BootSector 501(c)(3). Tax-deductible for sponsors.
NEW: BOCC Afternoon Edition -- casual after-work meetups at different spots around Buffalo
for those who can't make Tuesday mornings.
Register free on Eventbrite: https://bocc.eventbrite.com/
Community platform: https://www.716.social
Website: https://716coffee.club
Pin these in order:
Use the BOCC buffalo mug logo (already in use as bocc-mug-logo.png). Ensure it reads clearly at the small circular crop LinkedIn uses.
Use or create a banner that shows the actual event in action – people talking, coffee in hand, Seneca One lobby visible. The current coffee-bean header image works for the website but is too abstract for LinkedIn. A real photo of the Tuesday gathering communicates warmth and credibility faster than any graphic.
Recommended banner text overlay (if any): “Every Tuesday. 7:30 AM. Free.” – nothing more.
Set to “Visit website” linking to https://716coffee.club
If LinkedIn offers a secondary CTA on showcase pages, set it to the Eventbrite registration link.
Five content pillars, each serving a distinct strategic purpose:
What it is: Weekly content tied directly to what happened at BOCC that Tuesday. Why it works: Creates a reliable content rhythm, gives followers a reason to check in weekly, and provides social proof that the event is alive and active. Content types: Recap posts, attendee spotlights, “Gives and Asks” highlights, photos from the morning.
What it is: Profiles of BOCC community members – their businesses, their journeys, what they are building. Why it works: Positions BOCC as the place where real businesses get built. Gives the featured person a reason to share the post with their network, expanding reach organically. Content types: Mini-profiles, “how we met at BOCC” stories, before/after narratives.
What it is: Content about Buffalo’s broader startup/business ecosystem – events, resources, trends, wins. Why it works: Positions BOCC as the connective tissue of the community, not just another event. Makes the page valuable even to people who have never attended. Content types: Resource roundups, ecosystem news, partner event mentions.
What it is: Content about why BOCC works the way it does – the “gives before asks” model, the anti-sales culture, the value of weak ties, why showing up matters. Why it works: Differentiates BOCC from every other networking event. Attracts the right people and repels the wrong ones. Content types: Opinion posts, “here’s why we do it this way” explainers, Zack’s perspective pieces.
What it is: Content that demonstrates what sponsors get – attendee engagement, community goodwill, brand visibility. Why it works: Creates a public record of sponsorship value that prospective sponsors can discover. Makes current sponsors feel appreciated. Content types: Sponsor spotlights, impact data, “thank you” posts.
The workhorse. LinkedIn’s algorithm still favors native text, especially posts that generate comments and dwell time.
Best for: Tuesday recaps, opinion posts, founder spotlights, community philosophy.
Formatting rules for BOCC posts:
Photos from Tuesday mornings are BOCC’s most authentic content. A real photo of real people at a real event outperforms any graphic.
Best for: Tuesday recaps, attendee spotlights, venue shots, behind-the-scenes.
Photo guidelines:
High dwell-time format. Use sparingly but strategically for evergreen content.
Best for:
Carousel structure:
Slide 1: Hook -- "Your first time at BOCC? Here's the cheat sheet."
Slide 2-6: One insight per slide, large text, minimal design
Slide 7: CTA -- "Register free: link in comments. See you Tuesday."
Use to spark conversation and gather light audience data. Never overuse.
Good poll examples:
Short-form video (60-90 seconds) works if the production quality is decent but not polished. iPhone-quality is fine.
Best for:
Do not attempt: Long-form video, highly produced content, talking-head monologues. The brand is casual and real.
LinkedIn newsletters have strong reach because subscribers get notified. Consider launching “The Tuesday Dispatch” – a monthly or biweekly newsletter featuring BOCC highlights, founder spotlights, and ecosystem news. This creates an audience asset that is not dependent on the algorithm.
| Day | Post Type | Pillar |
|---|---|---|
| Tuesday (12-1 PM) | Tuesday recap with photo | Tuesday Pulse |
| Wednesday or Thursday (8-9 AM) | Founder spotlight, ecosystem content, or community philosophy | Rotating |
| Friday (10-11 AM) | Sponsor highlight, upcoming Afternoon Edition, or evergreen content | Rotating |
Why these times:
See Section 6 for details.
Never go a Tuesday without posting. The Tuesday recap is BOCC’s heartbeat content. If nothing else gets posted that week, Tuesday always does.
Zack’s personal profile is where the deeper storytelling happens. The BOCC page is the institution. Zack is the human behind it. Both need to be active, but they serve different purposes.
Headline:
Building Buffalo's entrepreneurial community at BOCC | Cybersecurity veteran (Dell, Amazon, New Relic) | Founder, BootSector 501(c)(3)
About section:
Every Tuesday at 7:30 AM, I stand in the Seneca One lobby and watch strangers
become collaborators. That's Buffalo Open Coffee Club.
I didn't start BOCC -- Jack Greco and Clark Dever built it to 150 people a week
before the pandemic. I'm the one rebuilding it. We're at 32/week and climbing.
The mission is the same: give Buffalo's founders, freelancers, and small business
owners a place to show up, be honest about what they need, and help each other.
Before this, I spent 15+ years in cybersecurity at Dell, Amazon, and New Relic.
I moved back to Buffalo in 2019 because I wanted to build something for my city,
not just inside a company. BootSector, the 501(c)(3) behind BOCC, is the vehicle
for that.
If you're building something in Buffalo -- or thinking about it -- come to
Tuesday morning coffee. It's free. The people are real. And the coffee is decent.
DM me "TUESDAY" or register at 716coffee.club
Featured section:
Zack posts from three angles:
Angle 1: Community Builder Diary (40%) Behind-the-scenes of running BOCC. The real stuff – what went well, what flopped, what surprised him. This is the content that builds connection and trust.
Example posts:
"Last Tuesday, a first-timer walked in alone at 7:45.
By 8:15 she had two business card exchanges and a
follow-up meeting booked for Thursday.
She told me on the way out: 'I almost didn't come.
I sat in the parking garage for 10 minutes.'
That's why we do this. The hardest part of networking
is walking through the door. Everything after that
is just coffee and conversation.
If you've been thinking about showing up, stop thinking.
716coffee.club -- register free. See you Tuesday."
Angle 2: Entrepreneurship in Buffalo (30%) Takes on what it means to build a business in Buffalo specifically – the advantages, the gaps, the culture. Positions Zack as someone who thinks about the ecosystem, not just his event.
Example posts:
"Buffalo has more startup talent than startup infrastructure.
We have founders. We have ideas. We have hustle.
What we don't have enough of:
-- Angel investors who write checks under $100K
-- Co-working spaces outside downtown
-- Mentors who've actually scaled a company past $1M
BOCC can't fix all of that. But every Tuesday morning,
30+ people show up and try to fix a piece of it for
each other.
What's missing from Buffalo's startup scene?
I want to hear your honest answer."
Angle 3: Lessons from Cybersecurity/Big Tech Applied to Community (30%) Zack’s unique angle – he is not a lifelong community organizer. He is a cybersecurity engineer who chose to build community. That tension is interesting and differentiating.
Example posts:
"I spent 15 years at Dell, Amazon, and New Relic.
The most important skill I learned?
It wasn't threat modeling or incident response.
It was running a good meeting.
At Amazon, if a meeting didn't have a clear purpose
and a hard stop, it didn't happen.
I brought that to BOCC:
-- 7:30 AM: doors open, coffee flows, talk to anyone
-- 8:10 AM: Gives and Asks (20-30 seconds each, no sales pitches)
-- 8:30 AM: no hard out, but the structured part is done
Turns out, the same discipline that makes a standup
efficient makes a networking event actually useful.
Structure creates freedom. Even at coffee club."
BOCC already has organic advocacy (six people have posted LinkedIn testimonials without being asked). The goal is to make this happen more often without making it feel forced.
Every Tuesday at 8:25 AM (right after Gives and Asks), Zack gives a brief verbal prompt:
“If you got value out of this morning, consider posting about it on LinkedIn today. Tag Buffalo Open Coffee Club. It helps us grow, and it helps your network see that you’re someone who shows up.”
This is not a hard sell. It is a suggestion delivered at the moment when people feel most energized about the community.
When a first-timer attends and seems engaged, Zack or a regular sends a follow-up LinkedIn connection request with a message like:
“Great meeting you at BOCC this morning! If you want to share your experience on LinkedIn, we always appreciate it – and it’s a great way to show your network you’re plugged into the community. No pressure at all.”
When a community member posts about BOCC:
This three-layer amplification makes the original poster feel seen and dramatically extends the post’s reach.
Once per month, the BOCC page publishes a “Community Spotlight” post featuring one attendee. The format:
COMMUNITY SPOTLIGHT: [Name]
[Name] has been coming to Tuesday morning coffee for [X months/years].
They're building [business name] -- [one sentence about what it does].
We asked them: "What's one thing you've gotten from BOCC
that you didn't expect?"
"[Their actual answer, in their words.]"
If you haven't met [Name] yet, find them at the coffee table
next Tuesday. They're always happy to talk about [their expertise].
[Tag the person]
Keep a simple spreadsheet:
This identifies your most active advocates and ensures no organic post goes un-amplified.
Create a recurring LinkedIn Event for the Tuesday morning meetup:
Event title: “Buffalo Open Coffee Club – Free Tuesday Networking” Frequency: Weekly Description: Mirror the “What to Expect” section from the website, adapted for LinkedIn’s format.
Why this matters: LinkedIn Events get their own distribution. People who click “Attend” get reminded. The event page becomes a gathering point for pre-event conversation.
Action: Every Monday afternoon, post in the event discussion thread:
“Tomorrow morning, 7:30 AM, Seneca One lobby. What are you working on this week? Drop it below and we’ll make sure you meet the right people.”
This pre-event thread serves two purposes: it reminds people to attend, and it primes conversations so that Tuesday morning networking starts more efficiently.
Create separate LinkedIn Events for each Afternoon Edition date:
"BOCC Afternoon Edition -- Filled with Love Buffalo Cafe (March 27)"
"BOCC Afternoon Edition -- Fitz Books & Waffles (April 15)"
"BOCC Afternoon Edition -- Meet & Eat Charcuterie (May 14)"
Each gets its own event page with a brief description of the venue and a link to RSVP on 716.social.
For each Afternoon Edition:
#BuffaloStartups
#BuffaloNetworking
#BOCC
#BuffaloEntrepreneurs
#SmallBusinessBuffalo
#StartupCommunity
#WNYBusiness
#BuffaloNY
#NetworkingEvent
#Entrepreneurship
#CommunityBuilding
#GivesAndAsks
#BOCC – own the abbreviation#Motivation or #SuccessUse 3 hashtags maximum. #BOCC + 1 Buffalo tag + 1 topic tag.
Tuesday (BOCC Page, 12 PM) Pillar: Tuesday Pulse
32 people walked into the Seneca One lobby this morning
before most of Buffalo finished their first cup of coffee.
One founder found a designer for her rebrand.
One consultant met a potential client.
One student got her first real-world business advice.
None of that would have happened on Slack or LinkedIn.
It happened because people showed up.
BOCC is free. Every Tuesday. 7:30 AM.
Register: link in comments.
Who should we expect next week?
#BOCC #BuffaloStartups #BuffaloNetworking
Attach: 2-3 candid photos from the morning
Wednesday (Zack’s Profile, 8 AM) Angle: Community Builder Diary
I almost canceled BOCC last winter when we hit 12 attendees.
"Maybe Buffalo doesn't need this anymore," I told myself.
The next Tuesday, 28 people showed up. A woman drove
45 minutes from Batavia because someone told her
"you have to go to Tuesday morning coffee in Buffalo."
Communities don't grow in a straight line.
They grow in moments when someone decides to show up
even when it would be easier not to.
We're at 32/week now. I want to get back to 50.
Not because of the number, but because 50 means
more people finding the thing they were missing.
What's the smallest community that changed your trajectory?
Friday (BOCC Page, 10 AM) Pillar: Founder Stories
COMMUNITY SPOTLIGHT
Six months ago, [Name] walked into BOCC not knowing
a single person in Buffalo's business community.
Today they've launched [Business], signed their first
three clients, and mentored two other first-time founders
they met at Tuesday morning coffee.
"I came for networking. I stayed because these people
genuinely want to see you win."
If you haven't met [Name] yet, they're usually near
the coffee station. Say hello next Tuesday.
#BOCC #BuffaloEntrepreneurs #StartupCommunity
Tuesday (BOCC Page, 12 PM) Pillar: Tuesday Pulse
This morning's "Gives and Asks" in 60 seconds:
GIVES:
-- A graphic designer offered pro bono logo work for any
founder in their first year
-- A CPA offered 30-minute tax consults for small businesses
-- A UB professor offered to connect students with mentors
ASKS:
-- A bakery owner looking for a commercial kitchen to share
-- A tech founder looking for a co-founder with sales experience
-- A freelance writer looking for her first B2B client
This is what happens when you put 30+ builders in a room
with no agenda except "help each other."
Know someone who should be in this room?
Forward this post. Registration is free: link in comments.
#BOCC #BuffaloNetworking #GivesAndAsks
Thursday (Zack’s Profile, 8 AM) Angle: Entrepreneurship in Buffalo
The biggest advantage Buffalo founders have
over NYC or SF founders:
The community is small enough that you can
actually know the people who matter.
In New York, you're one of 10,000 founders
trying to get 15 minutes with the same investor.
In Buffalo, you walk into BOCC on a Tuesday
and there's a good chance you'll meet the person
who knows the person you need.
The density of opportunity per relationship
is higher here than anywhere I've worked.
And I've worked in Silicon Valley.
What's one connection that changed your
business trajectory? I'll go first in the comments.
Friday (BOCC Page, 10 AM) Pillar: Buffalo Ecosystem + Afternoon Edition Promotion
Can't make Tuesday mornings?
BOCC Afternoon Edition is a new casual meetup
at different spots around Buffalo.
Next up: Filled with Love Buffalo Cafe
Friday, March 27 at 4 PM
Same BOCC energy. Different time. Different vibe.
Good coffee. Better conversation.
RSVP on 716.social -- link in comments.
#BOCC #BuffaloNetworking #WNYBusiness
Tuesday (BOCC Page, 12 PM) Pillar: Tuesday Pulse
We started keeping track.
In the last 3 months, BOCC's "Gives and Asks" round
has produced:
-- 14 freelancer-client connections
-- 6 mentor-mentee pairings
-- 3 co-founder introductions
-- 2 job offers
-- 1 lease signing (a food truck owner found commercial space
through someone she met over coffee)
These aren't LinkedIn connections.
These are real handshakes that turned into real business.
Every Tuesday. 7:30 AM. Free.
What's the most unexpected thing that's come out
of a networking conversation for you?
#BOCC #BuffaloStartups #BuffaloEntrepreneurs
Wednesday (Zack’s Profile, 8 AM) Angle: Lessons from Big Tech Applied to Community
At Amazon, I learned the "two-pizza team" rule:
if a team can't be fed with two pizzas, it's too big.
I accidentally applied it to BOCC.
When we were at 12 people, every person talked
to every other person. Deep conversations.
Real vulnerability.
At 32, the dynamics shifted. Cliques started forming.
New people would stand on the edges.
So we added structure:
-- Name tags (always)
-- The "Gives and Asks" format (everyone gets 20-30 seconds)
-- A verbal reminder: "If you see someone standing alone,
bring them into your conversation"
The structure isn't there to be corporate.
It's there to protect the thing that made the
small version special.
What's something you've scaled that lost its
magic, and how did you get it back?
Friday (BOCC Page, 10 AM) Pillar: Sponsor Value
BOCC runs on the generosity of local sponsors.
$500/month keeps the coffee free, the doors open,
and the community growing.
What sponsors get:
-- 100-120 impressions/month with Buffalo's most
active small business community
-- Social media promotion across LinkedIn, Instagram, and Facebook
-- Live mention during our weekly Gives and Asks
-- Redirect link on our digital check-in app
-- Tax deduction via BootSector 501(c)(3)
If your company serves entrepreneurs, freelancers,
or small business owners in WNY, there is no better
room to be in front of every week.
Details: link in comments.
#BOCC #BuffaloStartups #SponsorshipOpportunity
Tuesday (BOCC Page, 12 PM) Pillar: Tuesday Pulse
A regular pulled me aside this morning and said:
"I stopped going to other networking events.
They all feel like everyone's trying to sell me something.
Tuesday mornings feel like people actually care."
That's not an accident.
BOCC has one rule: gives come before asks.
You say what you can offer before you say what you need.
It changes the energy of the entire room.
You don't walk in thinking "what can I get?"
You walk in thinking "what can I give?"
And somehow, you always leave with more than you came with.
Every Tuesday. 7:30 AM. Free.
Register: link in comments.
#BOCC #BuffaloNetworking #CommunityBuilding
Wednesday (Zack’s Profile, 9 AM) Angle: Community Builder Diary
Here's something I don't say enough:
BOCC didn't start with me.
Jack Greco and Clark Dever built this thing to 150 people
a week before the pandemic shut it down.
I'm the third generation of this community.
My job isn't to reinvent it.
My job is to show up every Tuesday, keep the lights on,
keep the coffee hot, and trust that the community
will do the rest.
The hardest part of community building isn't
the building. It's the showing up.
Week after week. Even when 12 people come.
Even when you wonder if it matters.
It matters.
If you're building a community of any kind,
what keeps you showing up on the hard weeks?
Thursday (BOCC Page, 10 AM) Pillar: Founder Stories
"Attending an iconic Buffalo Open Coffee Club this morning
almost felt like a family reunion!"
-- Lena Levine
"I've made meaningful connections with fellow business owners,
found talented local vendors, and received support to get unstuck."
-- Scott Wojtanik
"It felt so good to come home to Buffalo Open Coffee Club,
a community who received me with open arms."
-- Yelenna Cichocki
These aren't paid endorsements.
These are real people who showed up on a Tuesday
and found something they didn't expect.
The next Tuesday is 6 days away.
Register free: link in comments.
#BOCC #BuffaloStartups #BuffaloNetworking
On BOCC Page Posts:
On Other People’s Posts (Proactive Engagement): Zack and any BOCC volunteers should comment on 5-10 posts per day from:
Comment quality standard: Every comment must add something – a specific insight, a relevant experience, a genuine question. Never “Great post!” or emoji-only reactions.
When to tag people:
When NOT to tag:
From BOCC Page: Reshare community member posts about BOCC with a brief added comment. Never reshare without adding context.
From Zack’s Profile: Reshare BOCC page posts selectively (not every post) with personal commentary that adds something the page post didn’t cover.
Format for reshares:
[Name] captured it perfectly.
[1-2 sentences of personal commentary that add
context the original post doesn't have.]
If you haven't experienced a Tuesday morning yet,
this is what it feels like. Link to register in comments.
One dedicated post per month highlighting the current sponsor(s). This is not a logo dump – it is a genuine profile of why the sponsor supports BOCC and what they do.
SPONSOR SPOTLIGHT: [Company Name]
[Company] keeps the coffee flowing at BOCC every Tuesday.
They're a [what they do] serving [who they serve] in [where].
We asked [Contact Name] why they sponsor BOCC:
"[Their actual quote about why they support the community.]"
If you need [what the sponsor offers], talk to [Contact Name]
next Tuesday -- or visit [their website] (link in comments).
Thank you, [Company], for making free community possible.
#BOCC #BuffaloStartups #[CompanyHashtag]
Provide sponsors with ready-to-post content for their own LinkedIn pages:
"We're proud to sponsor Buffalo Open Coffee Club (@buffalo-open-coffee),
Buffalo's free weekly networking event for entrepreneurs and small business owners.
Every Tuesday morning, 30+ founders gather at Seneca One Tower for coffee,
connections, and the kind of community that makes Buffalo special.
If you're building something, join us next Tuesday at 7:30 AM.
Registration is free: [link]"
This makes it easy for sponsors to post about BOCC, which extends reach into their network.
LinkedIn is where BOCC should identify, warm, and convert potential sponsors. The process:
Step 1: Identify Build a target list of 20-30 companies that serve entrepreneurs and small businesses in WNY:
Step 2: Warm Before any outreach, Zack engages with the company’s LinkedIn content for 2-4 weeks:
Step 3: Soft Pitch After establishing comment presence, DM the decision-maker:
"Hey [Name] -- I've been enjoying your posts about [specific topic].
I run Buffalo Open Coffee Club, the free Tuesday morning networking
event at Seneca One. We get 30+ entrepreneurs every week and we're
growing.
We're looking for sponsors who want to be in front of Buffalo's
startup community regularly. It's $500/month, tax-deductible through
our 501(c)(3).
Would you be open to a 15-minute call? Happy to share more about
what our sponsors get and who shows up."
Step 4: Social Proof Follow-up If the prospect is interested but hasn’t committed, send them:
The best sponsorship pitch is a LinkedIn feed full of evidence that BOCC works. Every Tuesday recap post, every founder spotlight, every community testimonial is a passive pitch to every potential sponsor who sees it.
Specifically, posts that include real numbers attract sponsor attention:
Sponsors want audience quality and consistency. The content should prove both.
| Platform | Role | Content Type |
|---|---|---|
| Primary. Professional authority. Sponsorship pipeline. Thought leadership. | Text posts, founder spotlights, opinion posts, data, carousels | |
| Visual energy. Event atmosphere. Younger audience (students). | Photos, Reels, Stories from Tuesday mornings | |
| Community maintenance. Older audience. Event reminders. | Event shares, photo albums, community group discussions |
LinkedIn to Instagram:
Instagram to LinkedIn:
Facebook to LinkedIn:
LinkedIn to Facebook:
1. Tuesday morning: Take 5-10 photos at BOCC
2. Tuesday afternoon: Post LinkedIn text recap with 2-3 best photos
3. Tuesday evening: Post Instagram carousel/Reel with remaining photos
4. Tuesday evening: Post Facebook photo album + event link for next week
5. Wednesday: Zack posts personal LinkedIn piece (different angle, no photos)
6. Thursday: Repurpose any strong community member LinkedIn post as Instagram Story
This creates maximum content output from a single weekly event with minimal additional effort.
| Metric | What to Measure | Target |
|---|---|---|
| Tuesday recap engagement rate | (Reactions + Comments + Shares) / Impressions | 4%+ |
| Organic community posts | Number of LinkedIn posts from attendees mentioning BOCC | 2+ per week |
| Comment quality | % of comments that are substantive (not emoji/one-word) | 40%+ |
| New follower adds | Net new followers on BOCC showcase page | 5-10/week |
| Metric | What to Measure | Target |
|---|---|---|
| Total page followers | BOCC showcase page follower count | 15% monthly growth |
| Profile views (Zack) | Views on Zack’s personal profile | 2x month-over-month |
| Inbound sponsor inquiries | DMs or form submissions from potential sponsors | 1-2/month |
| Post impressions (average) | Average impressions per post across all posts | 500+ growing to 2,000+ |
| Attendance attribution | New attendees who say they found BOCC through LinkedIn (ask at check-in) | Track trend |
| Metric | What to Measure | Target |
|---|---|---|
| Sponsorship revenue | Monthly recurring sponsor revenue | $500 minimum, growing |
| Community advocacy rate | % of regular attendees who have posted about BOCC | 15%+ of regulars |
| Top-performing content type | Which pillar/format drives the most engagement | Adjust calendar accordingly |
| Follower demographics | Job titles, industries, locations of followers | Match target audience |
| Connection acceptance rate | Zack’s personalized connection request acceptance | 40%+ |
[Number] people showed up at Seneca One this morning.
[One specific thing that happened -- a connection made,
a Give that stood out, a first-timer moment.]
[One more specific detail that paints the picture.]
[Community philosophy tie-in -- one sentence about
why this matters.]
Every Tuesday. 7:30 AM. Free.
Register: link in comments.
#BOCC #BuffaloStartups #BuffaloNetworking
COMMUNITY SPOTLIGHT: [Name]
[One sentence about how long they've been coming to BOCC.]
They're building [Business] -- [one sentence about what it does].
[One specific story about a connection or outcome from BOCC.]
"[Their words about the community.]"
Find [Name] at the coffee table next Tuesday.
#BOCC #BuffaloEntrepreneurs #[IndustryTag]
[Bold opening statement -- the take.]
[Why most people believe the opposite.]
[Evidence or experience that supports the take.]
[Acknowledgment of the counterargument.]
[Why the take still holds.]
[Question that invites the conversation.]
SPONSOR SPOTLIGHT: [Company]
[Company] keeps the coffee flowing at BOCC.
[One sentence about what they do and who they serve.]
"[Their quote about why they sponsor.]"
Thank you, [Company].
If you need [what they offer], find them at
716coffee.club/sponsorship/ or talk to [Contact]
next Tuesday.
#BOCC #BuffaloStartups #[CompanyTag]
Warm. Direct. Specific. Humble. Anti-corporate. Real.
This document is a living strategy. Review and adjust monthly based on what the metrics show, what the community responds to, and how the audience evolves. The best LinkedIn strategy is one that reflects what is actually happening in the room on Tuesday mornings.